Already Heard
EXCLUSIVE SONG PREMIER: FIRESTARTER - IF YOU AIN'T FIRST, YOU'RE LAST
Next month emerging Albany, NY pop-punk band Firestarter release their new record
'Forget the Past'. To give you a sneak preview of what to expect from the release,
we’ve teamed up with the band to exclusively premier a new song titled 'If You Ain't First,
You're Last'.
RED BULL RATED AND RECOMMENDED (24/04/2014)
As the second stage of this years Red Bull Studios London Download Festival competition
gets underway, Already Heard highlights 5 of the top 100 bands in the first part of our
new "Red Bull Rated And Recommended" series.
ALREADY HEARD TRACK GUIDE: I DIVIDE - LAST ONE STANDING
Earlier this month rising UK rockers I Divide released their much anticipated debut album
'Last One Standing'. It is a record that exceeds expectations by combining the bands youthful approach with an ambitious melodic alt-rock sound. Before they kicked off their current
UK tour supporting Blitz Kids alongside Fort Hope, guitarist Josh Wreford took the
opportunity to talk us through 'Last One Standing'.
ALREADY HEARD RECOMMENDS: BENTLEY PARK
For Northern quintet Bentley Park it has been a long two years. Since forming 2011, the post-hardcore have been refining their sound and preparing for the release of their debut EP, 'Innocence', which finally sees the light of day this week. The EP takes the pop-punk sensibilities of their former band, and combines them with an edgy rock sound. We recently spoke to vocalist James Shaw to find out more.
INTERVIEW: THE MENZINGERS
Next week Philadelphia indie punks The Menzingers release, 'Rented World,' one of the
highly anticipated records of 2014 so far. In parts, it picks up where 2012's 'On The
Impossible Past' left off but it also shows the bands growth as songwriters and musicians. We recently spoke to Greg Barnett to discuss the album, the pressure of following up 'On The Impossible Past', their forthcoming London show and the Grozerock Festival.
ALREADY HEARD RECOMMENDS: NEW CITY KINGS
Despite only forming last year, Essex rockers New City Kings have already gathered plenty of attention from their debut EP - 'Change.' Their radio-friendly rock sound that has seen them compared to a range of bands; Foo Fighters, Deaf Havana, and The Gaslight Anthem.
Already Heard spoke to Mark Kovic to find out more about New City Kings.
VERSUS: ALKALINE TRIO - 'FROM HERE TO INFIRMARY' VS. 'MAYBE I'LL
CATCH FIRE'

With their return to the UK imminent, the latest edition of "Versus" sees us putting the
focus on Alkaline Trio. Self-confessed Trio MEGA fan Jay Sullivan tells us why 'From
Here to Infirmary' is the band’s finest work. Whilst Alex Phelan explains how 'Maybe
I'll Catch Fire' is a superb example of musical catharsis.
POP-PUNK A&R: BOSTON MANOR
12 months from releasing their debut EP, we speak to Blackpool pop-punk/emo
quintet Boston Manor to discuss their influences, achievements so far and thoughts on their contemporaries.
ALREADY HEARD TOUR TALES: HORNETS - MARCH 2014 UK TOUR
In the latest edition of our "Tour Tales" feature, Irish doom-punk band Hornets talk us
through their recent UK tour where they played 8 shows in 7 days.
INDUSTRY INSIGHT: LEWIS JOHNS (PRODUCER)
In the first edition of our new "Industry Insight" feature, we talk to producer Lewis Johns
to find out his beginnings, his recent work with Funeral For A Friend, and Southampton's
Ranch Production House.


Feature: Mikee vs The World - X Factor (The Good The Bad and The Ugly)

Already Heard is pleased to welcome back singer-songwriter and Engineer Records employee Mikee J Reds for his latest instalment of his monthly column - ‘Mikee Vs The World.’

With experience from being involved in several bands, touring throughout the UK and involved in an independent label, Reds has worthwhile valuable knowledge which we feel makes him ideal for this feature.

In this month’s column, Mikee discusses reality TV singing contests, the fame and money they bring and how they sometimes produce a surprise or two.

If you’re in a band, run a label or is involved in the music industry and would like to write a column for Already Heard, contact Sean Reid at Sean@AlreadyHeard.com.

Disclaimer: The thoughts and opinions in this feature are solely of Mikee J Reds and not of Already Heard.

Cheap TV is what it is. No real thought is needed, very much like 'Big Brother, I’m A Douchebag Get Me Out Of Here and The Only Way Is Shit.' Having said that it doesn’t mean that it is purely a bad idea to have shows like X Factor, Britain’s Got “So Called” Talent. The main issue of all these reality TV shows is that we, as a human race, are not there to watch someone succeed but to watch people fail miserably.

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Feature: Mikee vs The World - One For The Road (Tour Essentials)

Already Heard is pleased to welcome back singer-songwriter and Engineer Records employee Mikee J Reds for his latest installment of his monthly column - ‘Mikee Vs The World.’

With experience from being involved in several bands, touring throughout the UK and involved in an independent label, Reds has worthwhile valuable knowledge which we feel makes him ideal for this feature.

In this month’s column, Mikee talks about the essential items to remember when heading out on tour.

If you’re in a band, run a label or is involved in the music industry and would like to write a column for Already Heard, contact Sean Reid at Sean@AlreadyHeard.com.

Disclaimer: The thoughts and opinions in this feature are solely of Mikee J Reds and not of Already Heard.

One For The Road (Tour Essentials)

Over the last few years or so I have been very lucky enough to get out on the road and tour be it the UK or a bit of Europe, but either way I have been away from the comforts that is home. With that in mind I thought I would write a little list of what I would recommend to bring on the road with you. Too many times have I left without something vitally important, or I am on tour with people who done that same thing and ended up using my stuff, meaning I lose my extra pillow. I do love a second pillow. The list below will obviously depend on the room you have left in your transport.

Pillows - For sleeping on obviously, me personally I need two but thats up to you.

Sleeping bag - The amount of times I have been on tour with people and they don’t bring the most obvious thing.

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Feature: Mikee vs The World - Demos: Do’s and Don’t’s

Already Heard are pleased to welcome back singer-songwriter and Engineer Records employee Mikee J Reds for his second installment of his monthly column - 'Mikee Vs The World.'

With experience from being involved in several bands, touring throughout the UK and involved in an independent label, Reds has worthwhile valuable knowledge which we feel makes him ideal for this feature.

In this month’s column, Mikee talks about the do’s and don’t’s of submitting demos.

If you’re in a band, run a label or is involved in the music industry and would like to write a column for Already Heard, contact Sean Reid at Sean@AlreadyHeard.com.

Disclaimer: The thoughts and opinions in this feature are solely of Mikee J Reds and not of Already Heard.

Demos: Do’s and Don’t’s

Working for Engineer Records, I get the pleasure to discover new bands before the rest of the world. To be found, the bands and artists send what are known as demos to us via e-mail, now back in the day it was all done via post which does still happen but by a very small percentage. If I’m honest, I am all for the new generation of demos because when you get a stack of CD’s it can be quite daunting, so you can just end up putting it off. E-mails are a little easy click a link and away you go!

So from the years of experience of receiving demos, I have created a list of Do’s and Don’t’s when it comes to sending your all important life changing demo.

I hope this will help bands/artists when sending their demos. Why work so hard on something for someone just to press the delete button.

DO: Introduce yourself and the band, a short description of what you may sound like and who you are influenced by etc.

DON’T: Tell us your life story, we do not need to know that the bands met when they were 4 years old and have been best of friends since then, we also don’t really need to know every member change there has ever been in the bands history. Bands change we get that, so if there is a big back story that s great but not for a simple demo. Labels and promoters don’t want to be sent an essay to read, they are likely to delete it.

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Feature: Mikee vs The World - Battle Of The Bands

As part of a new feature on Already Heard, singer-songwriter and Engineer Records employee Mikee J Reds will be writing a monthly column on a particular area of the music industry. 

With experience from being involved in several bands, touring throughout the UK and involved in an independent label, Reds has worthwhile valuable knowledge which we feel makes him ideal for this feature.

Disclaimer: The thoughts and opinions in this feature are solely of Mikee J Reds and not of Already Heard. 

Hey I am Mike I have quite a few years under my belt when it comes to music, whether it be playing it, organising it or helping running independent UK record label Engineer Records.

The kind people of Already Heard have been nice enough give me this wonderful piece of internet space to speak out about what I think of certain situations within the music “scene”. Be it right or wrong, it will always be something I am passionate about and I hope it is an enjoyable and sometimes a helpful read.

Battle Of The Bands

I shall try to keep this fair, ie looking at both sides of the coin but having dealt with Battle Of The Bands contests on many occasions or known those who have, I find one side is a lot darker than the others.

For those who don’t know what a Battle Of The Bands is I shall explain. It is pretty much what it says in its title, Bands battling it out for some prize may it be cash, time in a studio to record or a support slot for a larger more high profile show, the prizes will always vary some may even get the winner a record deal.

So with the positioning of the dangling carrot i.e. “The Prize,” it makes the whole situation a competition. Now this is where it gets to me, music is not a competition, its an art not to be judged by well judges but to be heard, felt and lived. How do you judge art, someones blood sweat and tears I hear you ask?

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