{"id":3750,"date":"2016-10-27T19:00:31","date_gmt":"2016-10-27T19:00:31","guid":{"rendered":"https:\/\/alreadyheard.com\/staging\/album-review-memphis-may-fire-this-light-i-hold\/"},"modified":"2018-03-22T22:43:55","modified_gmt":"2018-03-22T22:43:55","slug":"album-review-memphis-may-fire-this-light-i-hold","status":"publish","type":"post","link":"https:\/\/alreadyheard.com\/staging\/album-review-memphis-may-fire-this-light-i-hold\/","title":{"rendered":"Album Review:\u00a0Memphis May Fire &#8211; This Light I Hold"},"content":{"rendered":"<p><figure class=\"tmblr-full\"><img decoding=\"async\" src=\"https:\/\/78.media.tumblr.com\/e76f965a294f4118c1a80c2c7982a719\/tumblr_ofo46tRjRp1r8no6so1_1280.jpg\" width=\"250em\" alt=\"\" title=\"\"><\/figure>\n<p>The particular subgenre to which <b>Memphis May Fire<\/b> belong has become increasingly maligned of late, although the popularity of this particularly accessible &ldquo;heavy&rdquo; family has never been greater. <i>\u2018This Light I Hold\u2019<\/i> is sadly a shining example of exactly why it is beginning to attract such criticism.<\/p>\n<p>At thirteen tracks, any album holds a high probability of filler. Here, it feels as if the stronger tracks are the ones filling in the gaps. Indeed, these are limited to the opening two songs on this fourth full-length by the Dallas group. <i>\u2018Out Of It\u2019<\/i> provides the only true hint of aggression with the key characteristic of screaming and sung vocals, while <i>\u2018Carry On\u2019<\/i> is a lone instance of melody worthy of its lead single status.<\/p>\n<p><!-- more --><\/p>\n<p>For the remaining eleven tracks, this is a frustratingly stale, stubborn and samey effort. It is difficult to pick any particular low points, although the needless guest spot by Jacoby Shaddix on the spineless title track is a contender. While <i>\u2018That\u2019s Just Life\u2019<\/i>\u2019s barely overdriven chords at first seem a welcome diversion, but frankly, it&rsquo;s another poorly crafted song.<\/p>\n<p>Matty Mullins\u2019 scream has always had a certain discernibility to it, but the lyrics here are as well left unheard &#8211; <i>&ldquo;I want it. I got it. It\u2019s like I just can\u2019t get enough.\u2019<\/i> (see <i>\u2018Wanting More\u2019<\/i>). A further unnecessary guest contribution, by Larry Soliman on <i>\u2018Not Over Yet\u2019<\/i>, feels like a hollow attempt to deflect attention from the uninspiring music.<\/p>\n<p>This is not a record that is going to derail <b>Memphis May Fire<\/b>. The new songs will sit comfortably alongside <i>&lsquo;The Sinner&rsquo;<\/i> and <i>&#8216;No Ordinary Love&rsquo;<\/i> in festival sets. But while their peers continue to produce increasingly ambitious and refined work, <b>MMF<\/b> are at risk of being left behind on this evidence.<\/p>\n<p>The closing <i>\u2018Live It Well\u2019<\/i>\u2019s desperate contemplation of <i>&quot;will they remember me for something more than just the words I sing?&rdquo;<\/i> contains an irony almost too obvious to point out.<\/p>\n<p>2\/5<\/p>\n<p><i>&#8216;This Light I Hold&rsquo;<\/i> by <b>Memphis May Fire<\/b> is released on October 28th on <b>Rise Records<\/b>.<\/p>\n<p><b>Memphis May Fire<\/b> links: <a href=\"http:\/\/www.thislightihold.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a>|<a href=\"https:\/\/www.facebook.com\/MemphisMayFire\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>|<a href=\"https:\/\/www.twitter.com\/MemphisMayFire\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>|<a href=\"https:\/\/www.instagram.com\/MemphisMayFire\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>Words by Peter Stewart (<a href=\"https:\/\/twitter.com\/AtavanHalen_\" target=\"_blank\" rel=\"noopener\">@AtavanHalen_<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The particular subgenre to which Memphis May Fire belong has become increasingly maligned of late, although the popularity of this particularly accessible &ldquo;heavy&rdquo; family has never been greater. \u2018This Light I Hold\u2019 is sadly a shining example of exactly why it is beginning to attract such criticism. At thirteen tracks, any album holds a high [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":15873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[1759,15030,18,1760],"class_list":["post-3750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-album-reviews","tag-memphis-may-fire","tag-peter-stewart","tag-rise-records","tag-this-light-i-hold"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Album Review:\u00a0Memphis May Fire - This Light I Hold - Already Heard Staging<\/title>\n<meta name=\"description\" content=\"The particular subgenre to which Memphis May Fire belong has become increasingly maligned of late, although the popularity of this particularly\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Album Review:\u00a0Memphis May Fire - 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