{"id":5522,"date":"2016-05-05T13:00:30","date_gmt":"2016-05-05T13:00:30","guid":{"rendered":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/"},"modified":"2018-03-21T22:16:04","modified_gmt":"2018-03-21T22:16:04","slug":"feature-holy-roar-records-vs-big-scary-monsters-2","status":"publish","type":"post","link":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/","title":{"rendered":"Feature: Holy Roar Records vs Big Scary Monsters: 10 Years On The Outside (Part 1)"},"content":{"rendered":"

\"\"<\/figure>\n<\/p>\n

We\u2019re sat in a Central London pub with Holy Roar Records<\/b>’ Alex Fitzpatrick (pictured on the right) and Big Scary Monsters<\/b>’ Kev Douch (on the left) ahead of an interview about the history of Holy Roar<\/b> to celebrate the label\u2019s 10-year-anniversary. Considering their busy schedules, I expected it to be something of a challenge to get two bastions of the UK DIY scene in the same room at the same time, but it\u2019s testament to the mutual respect on display between Big Scary Monsters<\/b> and Holy Roar<\/b> that such an interview was sorted within an hour and just a handful of emails.<\/p>\n

The plan was for Douch to interview Fitzpatrick about the label\u2019s 10th birthday. What followed was an 80-minute dissection of the music industry, the challenge to stay relevant and issues around identity.<\/p>\n

It\u2019s rare to get such an insight, so below you\u2019ll find part one of the interview \u2013 a largely unedited transcript (names changed to protect the innocent etc) of the discussion that took place. <\/p>\n

BSM: Everyone thinks you\u2019re so angry. Discuss?<\/b>

\nHoly Roar: [Laughs] I\u2019m not. Am I sat here with a grin on my face?<\/i><\/p>\n

BSM: [Pauses]\u2026 Yeah.<\/b>

\nHoly Roar: I think I\u2019m getting better. I definitely think I\u2019m getting better on the internet. I think this reputation comes from a few years ago. People form an idea about something and then they can\u2019t let go of it. For example, if I say Sub Pop to you, you\u2019ll instantly think of Nirvana and Soundgarden and grunge \u2013 but most people don\u2019t think of Shabazz Palaces or Wolf Eyes or whatever massive folk band they do this week\u2026<\/i><\/p>\n

BSM: Yeah. People still see BSM as a math-rock label\u2026<\/b>

\nHoly Roar: And you\u2019re also massively not. So I do think people get hung up on a preconception. And yes, I can hold my hands up and admit that I really didn\u2019t have a filter between my brain and my keyboard and if I ever had a negative thought, it would just shoot out of my fingertips.<\/i><\/p>\n

I\u2019ll tell you what though, ever since I employed Justine [Jones, Employed to Serve] as Label Assistant, she\u2019s been a filter for me. I think getting older and a bit mellower, and starting to think about how people actually enjoy the music on Holy Roar, you realise how people don\u2019t really need to hear my opinions on a bunch of shit\u2026<\/i><\/p>\n

BSM: It\u2019s about the company and the brand, rather than you and how you\u2019re feeling. I mean, it needs personality\u2026<\/b>
Holy Roar: Just not a negative one all the time\u2026<\/i><\/p>\n

BSM: OK, so, Holy Roar is 10, which is an incredible achievement, but what do you think are your proudest achievements to date?<\/b>

\nHoly Roar: I think still being here is actually my proudest achievement. This year I\u2019ve thought about it a lot. I\u2019m very stubborn, so I tend to put my integrity, or at least my musical taste, at the front before considering things like breaking even. We\u2019ve had some really successful artists \u2013 like Rolo Tomassi, Brutality Will Prevail, Throats and Dananananaykroyd back in the day, but I do think our undoing a lot of the time has been me getting carried away and excited about releasing music and not really thinking about the bottom line.<\/i><\/p>\n

So I do think our proudest achievement is still being here, even though maybe one choice in three that I make might be seen as quite “bad.”<\/i><\/p>\n

If you want to get into specific bands, Rolo Tomassi being there literally from day one to today, 10 years later, still being relevant, making the best music they\u2019ve ever done, it feels like they\u2019re bigger now than they\u2019ve ever been\u2026<\/i><\/p>\n

<\/p>\n

BSM: I think also, for them, I like the fact that they started there [at Holy Roar], they became established, they went away, they came back and it still feels like they\u2019ve grown. I agree, they\u2019re making the best music ever, but it\u2019s like they went away and came back and it\u2019s not like they\u2019ve gone in a different direction, or the label\u2019s gone in a different direction, or that the label\u2019s too small for them now.<\/b><\/p>\n

It\u2019s one of those decisions that makes perfect sense. And I think that is testament to what you\u2019ve done \u2013 you\u2019ve grown and you\u2019re now in a position to support a more established band in a different way to what you could\u2019ve done before.<\/b>
Holy Roar: I think that band and Holy Roar are almost like some weird mirror image of each other.<\/i><\/p>\n

We\u2019ve definitely both stuck to our guns, even though things might have changed or evolved over a period. I\u2019m sure people have said, “why don\u2019t they just write one big catchy song?” \u2013 I mean they\u2019re incorporating more melody, but it\u2019s on their terms \u2013 but that\u2019s reflected in how Holy Roar does things as well.<\/i><\/p>\n

But then there\u2019s been other things too. I was always proud of everything Throats did. They got nominated for a Kerrang Award and went and played Sonisphere, and then some of the more recent stuff, like Ohhms and Slabdragger have had wilds amount of praise. If you told 13-year-old me buying Terrorizer for the first time that I\u2019d have an album of the month in there and two-page features on a band like Slabdragger I\u2019d have told you where to get off. The same goes for the Metal Hammer stuff. Getting nominated for a Metal Hammer Award\u2026 I think there\u2019s this British thing of being not proud if a magazine gives you a nomination like that \u2013 like it\u2019s not cool to sing from the rooftops about it. But I heard Korn for the first time by buying Metal Hammer. How important that is to me \u2013 both historically and today \u2013 can\u2019t be overstated.<\/i><\/p>\n

BSM: So without that magazine, you wouldn\u2019t be running a label? Or at least the type of label that you are? Ten years in to get that acknowledgement with a nomination is great\u2026<\/b>
Holy Roar: I think the time I stop doing Holy Roar is when I stop getting excited about these little things. Here\u2019s a little example: The original bassist of Fear Factory, Christian Olde Wolbers, and the bassist for Rob Zombie and Ozzy Osbourne\u2019s band both tweeted about the new Slabdragger record. And I was losing my shit. But when I was 12\/13, Rob Zombie \u2013 or White Zombie as it was at that point \u2013 and Fear Factory\u2026 I was that horrible little greebo. And I still am. I still get that childlike excitement about things like that. And that we\u2019re actually known and respected by our peers.<\/i><\/p>\n

On another level, I saw Julie Weir, who runs Visible Noise, about a month ago, and she\u2019s saying how much she loves Svalbard and Holy Roar. And I was like “wow. You got me into bands like Lostprophets (I know it\u2019s a dirty word now), and all this stuff” \u2013 and it\u2019s incredible. Stuff like that is amazing. Better than any sort of monetary return. And that\u2019s what I do it for. I like it when people enjoy what we do. I like that validation. That probably sounds like I\u2019m sucking my own cock\u2026<\/i><\/p>\n

BSM: No. I\u2019ve always looked at it as a series of small victories. For every good day you have running a label, there\u2019s a bad one. Like a band splits up or something goes wrong. So those little moments mean a lot. They\u2019re nice bonuses, and it\u2019s stuff you can\u2019t control. You can\u2019t tell these people to tweet about a band that you\u2019re working with, so when they do it means something. It puts a tick on that day rather than a cross\u2026<\/b>

\nHoly Roar: Exactly. I remember having that day where someone called me a F-A-G-G-O-T and it\u2019s horrible. Or when you get ex-members of bands trying to claim royalties. It\u2019s easy to get bummed out\u2026<\/i><\/p>\n

BSM: Talking of getting bummed out, you mentioned 1 in every 3 decisions is a bad one\u2026<\/b>
Holy Roar: I only mean bad as in financially\u2026<\/i><\/p>\n

BSM: OK. Recently, certainly in the last 6 months or so \u2013 I\u2019m thinking about Giants and Apologies I Have None \u2013 you\u2019re starting to sign different types of bands. Maybe not so different to what you\u2019ve done historically, but certainly over the last couple of years. And I know you, as Alex Fitzpatrick, your taste is very eclectic, but it felt like the label was really focused, but now it\u2019s starting to get mixed up again. Is that conscious; is it a reflection on you, or is it a company thing?<\/b>
Holy Roar: I don\u2019t know. I think the crux of what you\u2019re asking is: \u2018Am I trying to sell out again?\u2019 Just in a nice way\u2026<\/i><\/p>\n

BSM: No, just in the sense that, as we touched on earlier, people still refer to BSM as a math-rock label \u2013 but I don\u2019t think we could exist if we solely just did math-rock any more. It\u2019s my full-time job after all\u2026<\/b>

\nHoly Roar: Like a glass ceiling?<\/i><\/p>\n

BSM: Yeah, so do you think there\u2019s a glass ceiling? Like you\u2019ve signed the best bands in that area, so not selling out \u2013 I hate that term \u2013 but expanding horizons?<\/b>
Holy Roar: Most of the time it\u2019s the opportunities that arise. It\u2019s not that conscious. Apologies is a weird one. I\u2019ve known them for six, maybe seven, years, and weirdly they helped out my old band a lot \u2013 recorded songs, lent us equipment, stuff like that. So our histories are quite interlinked. They even recorded some songs in the studio my ex-housemate works in, so I was hearing songs develop as they were working on them. So it\u2019s a weird one. And Giants just came to us. So maybe there is something about us wanting to expand horizons. But I don\u2019t want us to repeat ourselves over and over again. So instead of going over the same ground every two years, it\u2019s nice when an opportunity like Giants comes along when maybe a year ago, we were so entrenched in a musical channel we maybe wouldn\u2019t have thought about it as much.<\/i><\/p>\n

So I think it is opportunity, plus who approaches us, and how I\u2019m feeling at the time. And, you know, I am trying to not do as many new bands who are starting from scratch, because I don\u2019t think that really reflects where the label is, compared to five or six years ago. So I\u2019ll maybe do two super new bands a year, but I think, if we\u2019re going to continue to grow, that makes sense. Unless you can get a band to grow really fast\u2026<\/i><\/p>\n

BSM: The new band thing is interesting. And I don\u2019t want to say this to put any new bands off from getting in touch with labels, but I think this comes back to the age thing.<\/b><\/p>\n

I\u2019ve been doing BSM for 13 years, you\u2019ve been doing Holy Roar for 10. We\u2019re both the same age, born within a week of each other pretty much. But I\u2019m tired [laughs]. A new band takes so much energy, and it\u2019s great when it works \u2013 and I hear new bands and I think “yeah this is great” \u2013 but I don\u2019t know if I have that same fight that I would\u2019ve had 6 or 7 years ago. You\u2019ve really got to shout about it, you need to constantly talk to people and you have to play a certain sort of game; the emails you have to send and the conversations you need to have. Sometimes I don\u2019t think I have the energy to do the bands enough justice that perhaps a smaller label could. I know that sounds really negative, but do you know what I mean?<\/b>

\nHoly Roar: I do. As you know, I took on Justine full time in January\/February and it\u2019s interesting because she\u2019s 24 and does have that fight and that fire. She\u2019s been involved for about 2 years prior to coming on board full time, and that does make me more open to new bands. And sometimes I think that is the right choice, because Holy Roar is synonymous with encouraging you to listen to bands that are vaguely outside your remit or you wouldn\u2019t normally consider. So she can actually do the legwork for some of those bands.<\/i><\/p>\n

But I do agree with you. There\u2019s bands who I hate when I start listening to them, but then after a period of time I start loving them and realise I was daft. I think you get stuck in your ways a bit \u2013 or a bit stubborn \u2013 and it takes a little bit of time for them to get under your skin.<\/i><\/p>\n

This is probably really awful, but there\u2019s been a couple of releases in the last year \u2013 one in particular comes to mind \u2013 but for the first 5 listens, I was like\u2026 “hmmm, I don\u2019t know if it\u2019s that good,” but it was simply my brain not being able to get into the complexities of it that fast.<\/i><\/p>\n

But then I think my taste is changing; I do like more direct, maybe more slower, or complex stuff but if it is in logical steps \u2013 and I think that is reflected in us doing Ohhms or Slabdragger, and we\u2019ve got a band coming up called Conjurer \u2013 and these are a bit more beardy, a bit more considered, and to be honest, I do see us going more along that way in the future.<\/i><\/p>\n<\/p>\n

BSM: I definitely saw Holy Roar as being some 40-year-old bearded dude playing disgusting doom\u2026<\/b>

\nHoly Roar: Sometimes you do wonder if your life is laid out before you.<\/i><\/p>\n

BSM: Yes and no. I remember when I was 18 thinking “when I\u2019m 20, I\u2019m gonna get a proper job.”“ Then, the day before my 20th birthday, saying, "let\u2019s give it \u2018til I\u2019m 21,” then when I was 21 saying “fuck it, I\u2019m enjoying this, let\u2019s give it until I\u2019m 25.” Now I\u2019m 32, and it feels like this is a job I can never retire from. We both turn 33 in the next few months, so at what point \u2013 and we may have already got there \u2013 do we accept that this is our job?<\/b><\/p>\n

Certainly for me, that\u2019s playing a bit more of a part in how we do things and in the bands that we work with. And maybe that ties in with discussion about new bands. Maybe it\u2019s the \u2018easier\u2019 option \u2013 not that it\u2019s an easy option, they\u2019re both hard whatever you do. But taking a band that\u2019s already established and knowing you can do a certain job on it, just makes more sense.<\/b>

\nHoly Roar: But you could just argue that that is where you\u2019re at in your “career”? For example, a 21-year-old law graduate gets a law degree and a job in a law firm. Fifteen years down the line they\u2019re a partner and doing distinctly different work to what they used. They\u2019re looking at bigger challenges and bigger cases that are worth millions to the firm, whereas the trainee is doing something that\u2019s worth \u00a3500 because some old lady fell off her mobility scooter or something. Maybe you\u2019re in denial early on, but you\u2019re just on to a different challenge and at a different level within the same parameters. And that\u2019s what I\u2019m growing towards as well.<\/i><\/p>\n

BSM: I often think \u2013 and this comes up all the time for me as well \u2013 that it\u2019s almost a battle to try and stay relevant. We\u2019re both probably twice the age of the target audience of our bands. Even the way young people discover music \u2013 and say, the vinyl revival means young people are discovering and listening to music in a way that that they weren\u2019t 5 or 6 years ago \u2013 so it feels like a battle to stay relevant. When I was thinking about this interview last week, I was thinking about the labels that got me into creating BSM \u2013 Drive-Thru, Deep Elm, a UK label called Firefly \u2013 those were the labels I really liked and looked up to. And two of them gave up ages ago and 1 is far less productive than it used to be. That\u2019s kinda scary. They gave up or slowed down. So what labels were you into when you started Holy Roar? Are they still around? And do you still look at them like heroes?<\/b>

\nHoly Roar: I\u2019d like to go back a bit there. According to our analytics, our demographic for Holy Roar has grown with me. Most of our fanbase is 22-27 [years of age], with an average around the 25 mark. And I think that\u2019s more reflected in us doing doomier stuff.<\/i><\/p>\n

But yeah, the labels I looked up to were Undergroove, which is still around but is definitely more of a hobby. There\u2019s a label called Dry Run, who put out the first Palehorse record and Jesu, which was Justin Broadrick from Godflesh\u2019s other band, then I looked up to specifically Robotic Empire and Hydrahead in America. Both of those labels still exist, but Robotic Empire only do a few releases and Hydrahead is exclusively a reissue label, so it\u2019s not the same. In At The Deep End; they\u2019re still around, but again, not as much in the public eye. They were another label I looked up to, and Visible Noise.<\/i><\/p>\n

But you\u2019re right, the landscape has changed exponentially. But just like I made the law comparison for the different stages of your career comparison, if you look at the high street, sometimes your favourite shop might disappear, or move unit, or just go online. I think for anyone to think change doesn\u2019t happen. I don\u2019t know how long I\u2019ll be going. I hope it\u2019s for a long time, but I think trying to predict the future is a bit pointless. You have to keep relevant \u2013 streaming or whatever.<\/i><\/p>\n

I mean, we\u2019re sat in a pub in London at the moment where it\u2019s all about craft beer. But 7 years ago, this company didn\u2019t exist. Things change.<\/i><\/p>\n

\"\"<\/p>\n

Holy Roar Records<\/b> will celebrate their 10th Anniversary at The Dome and Boston Music Rooms in Tufnell Park, London on Saturday May 21st. <\/p>\n

Line-up:<\/p>\n

Stage 1<\/b>
\nRolo Tomassi (Playing unique “through the ages” set)
\nDepartures
\nVales (Playing ‘Clarity’<\/i> in full for the last time)
\nGiants (Official ‘Break The Cycle’<\/i> release show)
\nApologies, I Have None
\nThe Long Haul (one off reunion)
\nEmployed To Serve (Playing ‘Greyer Than You Remember’<\/i> in full)
\nSvalbard
\nUp River (Playing ‘Undertow’<\/i> in full)<\/p>\n

Stage 2<\/b>
\nHang The Bastard (Playing ‘Hellfire Reign’<\/i> for the last time with original vocalist Chris Barlow)
\nSlabdragger
\nOHHMS (Playing ‘Bloom’<\/i> in full)
\nWe Never Learned To Live
\nBody Hound
\nMeek Is Murder
\nHaast’s Eagled
\nEulogy
\nHelpless<\/p>\n

Tickets and further details can be found here<\/b><\/a>.<\/p>\n

Holy Roar Records<\/b> links: Website<\/a>|Facebook<\/a>|Twitter<\/a>|Tumblr<\/a>|YouTube<\/a>|Instagram<\/a><\/p>\n

Big Scary Monsters Records<\/b> links: Website<\/a>|Facebook<\/a>|Twitter<\/a>|Spotify<\/a>|YouTube<\/a>|Bandcamp<\/a><\/p>\n

Words by Rob Mair (@BobNightMair<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re sat in a Central London pub with Holy Roar Records’ Alex Fitzpatrick (pictured on the right) and Big Scary Monsters’ Kev Douch (on the left) ahead of an interview about the history of Holy Roar to celebrate the label\u2019s 10-year-anniversary. Considering their busy schedules, I expected it to be something of a challenge to […]<\/p>\n","protected":false},"author":12,"featured_media":15437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8181],"tags":[2309,62,2687,3574,122,3573,94,3575,2310,15022],"class_list":["post-5522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post","tag-alex-fitzpatrick","tag-already-heard","tag-big-scary-monsters-recordings","tag-bsm-records","tag-feature","tag-holy-roar","tag-holy-roar-records","tag-holy-roar-records-vs-big-scary-monsters","tag-kev-douch","tag-rob-mair"],"acf":[],"yoast_head":"\nFeature: Holy Roar Records vs Big Scary Monsters: 10 Years On The Outside (Part 1) - Already Heard Staging<\/title>\n<meta name=\"description\" content=\"We\u2019re sat in a Central London pub with Holy Roar Records’ Alex Fitzpatrick (pictured on the right) and Big Scary Monsters’ Kev Douch (on the\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature: Holy Roar Records vs Big Scary Monsters: 10 Years On The Outside (Part 1) - Already Heard Staging\" \/>\n<meta property=\"og:description\" content=\"We\u2019re sat in a Central London pub with Holy Roar Records’ Alex Fitzpatrick (pictured on the right) and Big Scary Monsters’ Kev Douch (on the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Already Heard Staging\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AlreadyHeard\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-05T13:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-21T22:16:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/tumblr_o6m6373TK61r8no6so1_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rob Mair\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alreadyhearduk\" \/>\n<meta name=\"twitter:site\" content=\"@alreadyhearduk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Mair\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Feature: Holy Roar Records vs Big Scary Monsters: 10 Years On The Outside (Part 1) - Already Heard Staging","description":"We\u2019re sat in a Central London pub with Holy Roar Records’ Alex Fitzpatrick (pictured on the right) and Big Scary Monsters’ Kev Douch (on the","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Feature: Holy Roar Records vs Big Scary Monsters: 10 Years On The Outside (Part 1) - Already Heard Staging","og_description":"We\u2019re sat in a Central London pub with Holy Roar Records’ Alex Fitzpatrick (pictured on the right) and Big Scary Monsters’ Kev Douch (on the","og_url":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/","og_site_name":"Already Heard Staging","article_publisher":"https:\/\/www.facebook.com\/AlreadyHeard\/","article_published_time":"2016-05-05T13:00:30+00:00","article_modified_time":"2018-03-21T22:16:04+00:00","og_image":[{"url":"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/tumblr_o6m6373TK61r8no6so1_1280.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Rob Mair","twitter_card":"summary_large_image","twitter_creator":"@alreadyhearduk","twitter_site":"@alreadyhearduk","twitter_misc":{"Written by":"Rob Mair","Estimated reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/#article","isPartOf":{"@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/"},"author":{"name":"Rob Mair","@id":"https:\/\/alreadyheard.com\/staging\/#\/schema\/person\/89b13496eb0786e75bb1c0b15bf71267"},"headline":"Feature: Holy Roar Records vs Big Scary Monsters: 10 Years On The Outside (Part 1)","datePublished":"2016-05-05T13:00:30+00:00","dateModified":"2018-03-21T22:16:04+00:00","mainEntityOfPage":{"@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/"},"wordCount":3311,"commentCount":0,"publisher":{"@id":"https:\/\/alreadyheard.com\/staging\/#organization"},"image":{"@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/#primaryimage"},"thumbnailUrl":"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/tumblr_o6m6373TK61r8no6so1_1280.jpg","keywords":["Alex Fitzpatrick","Already Heard","Big Scary Monsters Recordings","BSM Records","Feature","Holy Roar","Holy Roar Records","Holy Roar Records Vs Big Scary Monsters","Kev Douch","Rob Mair"],"articleSection":["Post"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/","url":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/","name":"Feature: Holy Roar Records vs Big Scary Monsters: 10 Years On The Outside (Part 1) - Already Heard Staging","isPartOf":{"@id":"https:\/\/alreadyheard.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/#primaryimage"},"image":{"@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/#primaryimage"},"thumbnailUrl":"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/tumblr_o6m6373TK61r8no6so1_1280.jpg","datePublished":"2016-05-05T13:00:30+00:00","dateModified":"2018-03-21T22:16:04+00:00","description":"We\u2019re sat in a Central London pub with Holy Roar Records’ Alex Fitzpatrick (pictured on the right) and Big Scary Monsters’ Kev Douch (on the","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/alreadyheard.com\/staging\/feature-holy-roar-records-vs-big-scary-monsters-2\/#primaryimage","url":"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/tumblr_o6m6373TK61r8no6so1_1280.jpg","contentUrl":"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/tumblr_o6m6373TK61r8no6so1_1280.jpg"},{"@type":"WebSite","@id":"https:\/\/alreadyheard.com\/staging\/#website","url":"https:\/\/alreadyheard.com\/staging\/","name":"Already Heard Staging","description":"Covering the best in alternative music as best as we can","publisher":{"@id":"https:\/\/alreadyheard.com\/staging\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alreadyheard.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/alreadyheard.com\/staging\/#organization","name":"Already Heard","url":"https:\/\/alreadyheard.com\/staging\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/alreadyheard.com\/staging\/#\/schema\/logo\/image\/","url":"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/2020\/11\/AH-relaunch-logo-white-bg.jpg","contentUrl":"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/2020\/11\/AH-relaunch-logo-white-bg.jpg","width":500,"height":500,"caption":"Already Heard"},"image":{"@id":"https:\/\/alreadyheard.com\/staging\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AlreadyHeard\/","https:\/\/x.com\/alreadyhearduk","https:\/\/www.instagram.com\/alreadyheard\/","https:\/\/www.linkedin.com\/company\/already-heard\/","https:\/\/www.youtube.com\/user\/AlreadyHeardMusic","https:\/\/tiktok.com\/@alreadyhearduk","https:\/\/www.threads.net\/@alreadyheard"]},{"@type":"Person","@id":"https:\/\/alreadyheard.com\/staging\/#\/schema\/person\/89b13496eb0786e75bb1c0b15bf71267","name":"Rob Mair","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e7feccbb8cf9d4de2bea7f0900e02126bcc918e01935cbe6de5ddcb4906a0c8c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7feccbb8cf9d4de2bea7f0900e02126bcc918e01935cbe6de5ddcb4906a0c8c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7feccbb8cf9d4de2bea7f0900e02126bcc918e01935cbe6de5ddcb4906a0c8c?s=96&d=mm&r=g","caption":"Rob Mair"},"url":"https:\/\/alreadyheard.com\/staging\/author\/robmair\/"}]}},"_links":{"self":[{"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/posts\/5522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":1,"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"predecessor-version":[{"id":37217,"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/posts\/5522\/revisions\/37217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/media\/15437"}],"wp:attachment":[{"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alreadyheard.com\/staging\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}