{"id":60013,"date":"2018-05-16T13:00:52","date_gmt":"2018-05-16T12:00:52","guid":{"rendered":"https:\/\/alreadyheard.com\/staging\/?p=60013"},"modified":"2018-05-16T00:11:04","modified_gmt":"2018-05-15T23:11:04","slug":"review-now-now-saved","status":"publish","type":"post","link":"https:\/\/alreadyheard.com\/staging\/review-now-now-saved\/","title":{"rendered":"Review: Now, Now – Saved"},"content":{"rendered":"

\"\"<\/a>Now, Now<\/b> really should be a lot bigger than they are. You\u2019d expect \u2013 or at least hope \u2013 that exposure from such giants as Motion City Soundtrack and Paramore would have given this duo a sizable boost to becoming indie-pop\u2019s newest scene-stealers. Nevertheless, with the six-year gap between this album and their last full-length \u2019Threads\u2019<\/i>, the momentum that could\u2019ve been there,\u00a0has well and truly dissipated.<\/p>\n

And that\u2019s such a shame, because with just a bit more mileage to go off, so many people would see \u2019Saved\u2019<\/i> for the tight, unfailingly trendy synthpop album that it is. Its trendiness isn\u2019t to its detriment either; at this point Now, Now<\/b> could easily sit alongside the likes of Chvrches and Fickle Friends at the very top of the synthpop pile, and no one would bat an eyelid. Of course, that comes from some absolutely fantastic song construction, with tracks like \u2019MJ\u2019<\/i> and \u2019Knowme\u2019<\/i> being as wiry and precise as they come without an ounce of fat on them.<\/p>\n