{"id":6276,"date":"2016-02-15T11:24:27","date_gmt":"2016-02-15T11:24:27","guid":{"rendered":"https:\/\/alreadyheard.com\/staging\/album-review-swmrs-drive-north\/"},"modified":"2016-02-15T11:24:27","modified_gmt":"2016-02-15T11:24:27","slug":"album-review-swmrs-drive-north","status":"publish","type":"post","link":"https:\/\/alreadyheard.com\/staging\/album-review-swmrs-drive-north\/","title":{"rendered":"Album Review: SWMRS &#8211;\u00a0Drive North"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/78.media.tumblr.com\/298bc2c2dc84ef21b8d554bd82c68a83\/tumblr_o2jnynj3QG1r8no6so2_1280.jpg\" width=\"250em\" alt=\"image\" title=\"\"> It may be early in the life of <strong>SWMRS<\/strong>, but the Bay Area outfit is still a band with pedigree; with members having shared stages with the likes of Rise Against and New Found Glory, the quartet are certainly not short on experience. <em>&lsquo;Drive North&rsquo;<\/em> is a chance to get to know the group in a new capacity, however, and the record doesn&rsquo;t shy away from making a strong impression<\/p>\n<p>FIDLAR&rsquo;s Zac Carper has clearly been a valuable asset as the album&rsquo;s producer, and the influence of his own visceral outfit is on full display early on. <i>&#8216;Harry Dean&rsquo;<\/i> is just as powerful of an opener as <i>&#8216;Cheap Beer&rsquo;<\/i> was for FIDLAR&rsquo;s own debut LP, and <b>SWMRS<\/b> don&rsquo;t let up. Even when the pace is brought down on tracks like <i>&#8216;Miss Yer Kiss&rsquo;<\/i> it&rsquo;s just as easy to get involved, and while <i>&#8216;Harry Dean&rsquo;<\/i> showed off an almost early Horrors, Eighteen Nightmares at the Lux-esque dark side, <b>SWMRS<\/b> have already shown off a litany of different sounds by the time <i>&#8216;Turn Up&rsquo;<\/i> fades out. It&rsquo;s a great job done to keep things fresh without seeming erratic, and while <i>&#8216;Figuring It Out&rsquo;<\/i> damn near steals the show on <em>&#8216;Drive North&rsquo;<\/em>, you still get the sense that it&rsquo;s just the tip of the iceberg for what <b>SWMRS<\/b> are capable of.<!-- more --><\/p>\n<\/p>\n<p><i>&#8216;Ruining My Pretending&rsquo;<\/i> is a charming track to close out the first half of the record, and it&rsquo;s a first half that absolutely flies by. The second half of the record, meanwhile, is well worth sticking around for; the effect-laden <i>&#8216;Uncool&rsquo;<\/i> and distinctly Weezer-esque <i>&#8216;Miley&rsquo;<\/i> come back-to-back as two further highlights while <i>&#8216;Silver Bullet&rsquo;<\/i> is a delightfully infectious track to take you into the album&rsquo;s closing stages.<\/p>\n<p>It&rsquo;s a fast-paced title track to see <em>&#8216;Drive North&rsquo;<\/em> out; the garage-punk sound resurfacing as Cole Becker&rsquo;s screams of <i>&ldquo;I hate Los Angeles&rdquo;<\/i> are left ringing in your ears. It wraps up a record you&rsquo;d argue couldn&rsquo;t have set <b>SWMRS<\/b> up much better if it tried, tracks like <i>&#8216;Figuring It Out&rsquo;<\/i> packing a real crossover potential similar to that which launched Kongos into international audiences through media like adverts and film trailers. The quartet&rsquo;s set to storm the UK this year and it&rsquo;ll be a treat to see how things go from there; America is already finding a soft spot for <b>SWMRS<\/b> and it&rsquo;s unlikely that the UK will be any different.<\/p>\n<p>4.5\/5<\/p>\n<p><em>&#8216;Drive North&rsquo;<\/em> by <strong>SWMRS<\/strong> is out now on <strong>Uncool Records<\/strong>.<\/p>\n<p><strong>SWMRS<\/strong> links: <a href=\"http:\/\/www.swmrs.com\" target=\"_blank\" rel=\"noopener\">Website<\/a>|<a href=\"https:\/\/www.facebook.com\/SWMRS\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>|<a href=\"https:\/\/twitter.com\/swmrsca_\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>|<a href=\"https:\/\/soundcloud.com\/swmrs\" target=\"_blank\" rel=\"noopener\">Soundcloud<\/a><\/p>\n<p>Words by Antony Lusmore (<a href=\"http:\/\/twitter.com\/VilinskiKonjic\" target=\"_blank\" rel=\"noopener\">@VilinskiKonjic<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may be early in the life of SWMRS, but the Bay Area outfit is still a band with pedigree; with members having shared stages with the likes of Rise Against and New Found Glory, the quartet are certainly not short on experience. &lsquo;Drive North&rsquo; is a chance to get to know the group in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[4009,2070,4010],"class_list":["post-6276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-album-reviews","tag-drive-north","tag-swmrs","tag-uncool-records"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Album Review: SWMRS -\u00a0Drive North - Already Heard Staging<\/title>\n<meta name=\"description\" content=\"It may be early in the life of SWMRS, but the Bay Area outfit is still a band with pedigree; with members having shared stages with the likes of Rise\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Album Review: SWMRS -\u00a0Drive North - Already Heard Staging\" \/>\n<meta property=\"og:description\" content=\"It may be early in the life of SWMRS, but the Bay Area outfit is still a band with pedigree; 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