{"id":71650,"date":"2018-11-02T12:00:57","date_gmt":"2018-11-02T12:00:57","guid":{"rendered":"https:\/\/alreadyheard.com\/staging\/?p=71650"},"modified":"2018-11-01T23:44:44","modified_gmt":"2018-11-01T23:44:44","slug":"interview-normandie-2018","status":"publish","type":"post","link":"https:\/\/alreadyheard.com\/staging\/interview-normandie-2018\/","title":{"rendered":"Coming Into Their Own: Normandie"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-71960\" src=\"https:\/\/alreadyheard.com\/staging\/wp-content\/uploads\/2018\/10\/Normandie-1024x587.jpg\" alt=\"Normandie\" width=\"1024\" height=\"587\" title=\"\"><\/p>\n<h2 style=\"text-align: center;\"><em>\u201cIt\u2019s okay to give up, to change paths and to not always have to &#8216;push through it&#8217;.&#8221;<\/em><\/h2>\n<p><strong>Normandie<\/strong>&#8216;s debut<em> &#8216;Inguz&#8217;<\/em> was released in 2016, where it was apparent that the band had found the line that caressed both commerciality and authenticity. With the culmination of both solidifying the Swedes a fanbase, the album seemed to somewhat hinder the outfit garnering a sense of identity in a colossal alt-rock landscape. Now, with the release of<em> &#8216;White Flag&#8217;,<\/em> <strong>Normandie<\/strong> have the ammunition to shoot them forward.<\/p>\n<p>Building on the anthemic rock of its predecessor, their\u00a0sophomore full-length sees a more focused\u00a0<strong>Normandie<\/strong>. It&#8217;s the result of two eventful years for the quartet that has seen them tour throughout the UK and Europe several times, with spots at Download and Reading &amp; Leeds proving to be beneficial. <em>&#8216;White Flag&#8217;<\/em> is also their first offering with\u00a0Easy Life Records. They signed with the London based label earlier this year, and can now call bands such as\u00a0Waterparks, Lower Than Atlantis and Fatherson as label mates.<\/p>\n<p>With a burgeoning reputation,\u00a0frontman Philip Strand, guitarist\u00a0H\u00e5kan Almbladh, bassist Lucas Englund and drummer\u00a0Anton Franzon were allowed to bide their time when it came to making album\u00a0number two. Ultimately, it led to <strong>Normandie<\/strong> to flex their creative muscle rather than repeating what has come before it.<\/p>\n<p><i>&#8220;On the production side, I\u2019ve taken huge steps into detailed writing. &#8216;Inguz&#8217; was a quick process and &#8216;White Flag&#8217; has given me time to try out new stuff and experiment on the things that I was unable to while writing &#8216;Inguz&#8217; because of the limited time&#8221;<\/i> explains Strand ahead of its recent release.<\/p>\n<p>With this transition, the band have had time to nurture their sound at a rate they were comfortable with, <i>\u201cI think tracks like &#8216;Ecstasy&#8217;, &#8216;Dead&#8217; and &#8216;Maniacs&#8217; could\u2019ve been on &#8216;Inguz&#8217; &#8211; but this album just has more flavour and sides of the cube. We\u2019ve filled the whole spectrum.\u201d <\/i>Although <strong>Normandie<\/strong> already came armed with pop-rock anthems that exude rollicking hooks with galvanizing vocals, <em>&#8216;White Flag&#8217;<\/em> demonstrates a growth in songwriting that presents Strand&#8217;s emotions bare.<\/p>\n<p><iframe title=\"Normandie - Enough (Official Music Video)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5vfW7-Bixpk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/alreadyheard.com\/staging\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;It was an experience that was as horrible as it was beautiful&#8221;, explains Strand when discussing <em>&#8216;White Flag&#8217;<\/em>&#8216;s songwriting. <i>&#8220;It felt good and therapeutic writing it, but at the same time <\/i><em>tough<\/em><i> because I had to leave the happy place that I\u2019m in now to dwell on the past darkness&#8221;.<\/i><\/p>\n<p>With <em>&#8216;White Flag&#8217;<\/em> seeing Strand surrender to self-reflecting as a musical influence, this honesty transpires with his ability to differentiate chapters in the <strong>Normandie<\/strong> journey, <i>&#8220;We\u2019ve gone from writing heartless metalcore about society and anger to writing hopeful rock music with a purpose and meaning to it&#8221;. <\/i><\/p>\n<p>This sense of amplified meaning is teeming throughout the LP. With tracks encompassing unrequited love, empowerment and strength, the overall message that Strand wanted to impart challenges a common conform regarding mental health in society, <em>\u201cIt\u2019s okay to give up, to change paths and to not always have to &#8216;push through it&#8217;. If you pursue your dream and it doesn\u2019t work out after attempt 5, maybe there\u2019s a reason\u201d<\/em>. This candid approach, as heard with the satirical lyric in <em>&#8216;Heaven&#8217;<\/em>;\u00a0\u201cBreakthrough all the misery my friend\u201d, is a testament to how <strong>Normandie<\/strong> have matured with compelling substance.<\/p>\n<p><em>&#8220;It\u2019s all &#8216;be strong, you will get through it&#8217; and I just feel like sometimes there has to be sadness in order for you to feel happiness. Don\u2019t push through everything.&#8221;<\/em><\/p>\n<p>Although <strong>Normandie<\/strong> haven&#8217;t <i>totally<\/i> departed from the slick sound that birthed them a following, Strand details how this LP&#8217;s focus was centred around developing the outfit in the way they truly wanted, <i>&#8220;We decided early on that we were not gonna write this album for the fans, we were gonna write the album we wanted and hope for the best.&#8221;<\/i><\/p>\n<h2 style=\"text-align: center;\"><i>&#8220;We\u2019ve gone from writing heartless metalcore about society and anger to writing hopeful rock music with a purpose&#8221;<\/i><\/h2>\n<p>With this initial hopefulness, <strong>Normandie<\/strong> can subsequently find solace in their home away from home. After mesmerising performances at Reading &amp; Leeds and hitting the road with Hands Like Houses, the presence of the quartet in the UK doesn&#8217;t go unnoticed, <i>&#8220;The UK is something special for us. It\u2019s our second home and we seem to be growing rapidly, we make so many new friends every time we\u2019re over here. Word of mouth is a powerful thing.&#8221;<\/i><\/p>\n<p><em>&#8216;White Flag&#8217;<\/em> is a consistent album of substantial catharsis. After manoeuvring their focus,\u00a0<strong>Normandie<\/strong> has produced a record that is a true\u00a0reflection of them. They are no longer dwindling in the shadow of a mass genre, but are sure staples to the scene.<\/p>\n<p><em>\u2018White Flag\u2019<\/em>\u00a0by\u00a0<strong>Normandie\u00a0<\/strong>is out now on\u00a0<strong>Easy Life Records<\/strong>.<\/p>\n<p><strong>Normandie\u00a0<\/strong>links:\u00a0<a href=\"https:\/\/www.normandieofficial.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/normandieofficial\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/twitter.com\/WeAreNormandie\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/normandieofficial\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>Words by\u00a0Ffion Riordan-Jones (<a href=\"https:\/\/twitter.com\/FfionAbigail_\" target=\"_blank\" rel=\"noopener\">@FfionAbigail_<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With their second album, &#8216;White Flag&#8217;, Swedish rockers Normandie &#8220;writing hopeful rock music with a purpose&#8221;.<\/p>\n<p>We spoke to frontman Philip Strand to find out more.<\/p>\n","protected":false},"author":29,"featured_media":71960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[1051,15784,5878,1622,16168,16108],"class_list":["post-71650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-easy-life-records","tag-ffion-riordan-jones","tag-interviews","tag-normandie","tag-philip-strand","tag-white-flag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coming Into Their Own: Normandie - Already Heard Staging<\/title>\n<meta name=\"description\" content=\"With their second album, &#039;White Flag&#039;, Swedish rockers Normandie &quot;writing hopeful rock music with a purpose&quot;. 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