{"id":8084,"date":"2015-09-02T12:52:56","date_gmt":"2015-09-02T12:52:56","guid":{"rendered":"https:\/\/alreadyheard.com\/staging\/album-review-false-advertising-false\/"},"modified":"2015-09-02T12:52:56","modified_gmt":"2015-09-02T12:52:56","slug":"album-review-false-advertising-false","status":"publish","type":"post","link":"https:\/\/alreadyheard.com\/staging\/album-review-false-advertising-false\/","title":{"rendered":"Album Review: False Advertising – False Advertising"},"content":{"rendered":"

\"FalseBeing recognized for having a \u2018shtick\u2019 can be hindering for contemporary acts most times, ultimately subjecting themselves to the toppling heckles of their perceived innovators of a supposed scene, the presence of the act is then therefore stifled by default. This is common for acts such as False Advertising<\/b> who proclaim to yield a 90\u2019s-esque (\u2018fuzz noise pop’) sound. This being said, False Advertising<\/b>\u2019s self-titled debut stands on pedestal of its own merit.<\/figure>\n<\/p>\n

The record is held together by all of the staples grunge enthusiasts have come to recognise as the cornerstones of the genre. Listeners are subjected to high-octane jilting rhythms such as on opener \u2018Breaker\u2019<\/i> and the dooming guitar gravitational pull of \u2018Another Mention\u2019<\/i>. False Advertising<\/b>\u2019s debut is a dynamic display of work that never ceases to drone towards a timely end. This is relevant when considering the tiresome display of the tricks of distortion and “fuzz” that all too often becomes white noise.<\/p>\n

The duo vocal work of guitarist\/vocalist Jen Hingley and drummer\/vocalist Chris Warr is intrinsic solidifying themselves a sole voice. Hingley croons with a sultry and infecting resonance on tracks such as \u2018All Of The Above\u2019<\/i> that bears a likeness to the raw sound of \u201cAmerican Thighs\u201d era foremothers Veruca Salt. Hingley deliberates with a calculated foreboding utterance stating, \u201cin between my conscious and your fear, creates a heavy cloud, this thing\u2019s going to fall down,\u201d<\/i> before exploding into one of the defining choruses on the record. The effect is double-edged as Warr covers the rest of the ground with an earth-splintering baritone present on \u2018Cold Shoulder\u2019<\/i> and \u2018I Don\u2019t Know\u2019<\/i>.<\/p>\n

<\/figure>\n

False Advertising<\/b> show evidence of an array of song craftwork at the band\u2019s disposal.The production is crisp where you can still detect the stench of the sweat cloaking the band in the studio. There are also moments where the band are charged, like the amp-stacked moments on Reuben\u2019s \u2018Racecar Is Racecar Backwards,\u2019 \u2018Only Way\u2019<\/i> is an example of this, where the angular jabs of fuzzy guitar are poised perfectly. On FA<\/b>\u2019s debut, the tracks follow a simplistic structure where the rudimentary melodies steer the tracks, but there are various distinct factors at play that distances the record away from the terrains of linearity.<\/p>\n

With this full-length offering, the Manchester trio successfully avoid the pitfalls and strip away the glorified pretence of the grunge world into a mould of their own.<\/p>\n

3\/5<\/p>\n

\u2019False Advertising\u2019<\/em> by False Advertising<\/strong> is out now.<\/p>\n

False Advertising<\/strong> links: Website<\/a>|Facebook<\/a>|Twitter<\/a><\/p>\n

Words by Aaron Akeredolu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Being recognized for having a \u2018shtick\u2019 can be hindering for contemporary acts most times, ultimately subjecting themselves to the toppling heckles of their perceived innovators of a supposed scene, the presence of the act is then therefore stifled by default. This is common for acts such as False Advertising who proclaim to yield a 90\u2019s-esque […]<\/p>\n","protected":false},"author":1,"featured_media":14800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[691],"class_list":["post-8084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-album-reviews","tag-false-advertising"],"acf":[],"yoast_head":"\nAlbum Review: False Advertising - False Advertising - Already Heard Staging<\/title>\n<meta name=\"description\" content=\"Being recognized for having a \u2018shtick\u2019 can be hindering for contemporary acts most times, ultimately subjecting themselves to the toppling heckles of\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Album Review: False Advertising - 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