We’re excited to announce that the official AlreadyHeard merch store is now open.
Since 2012, AlreadyHeard has been championing alternative music with honest, independent coverage. No corporate backing, no paywalls, and no compromise. Now you can wear your support and help us keep doing what we do.
Why Merch?
AlreadyHeard is run entirely by one person around a day job. There are no ads, no sponsors, and no revenue streams beyond the goodwill of readers. All profit from the store directly supports our ability to keep publishing reviews, interviews, features, and daily news coverage across rock, metal, punk, emo, hardcore, and beyond.
Sustainable by Design
All products are made by Teemill, a UK-based company leading the way in circular, sustainable fashion. Everything is printed on demand to eliminate waste, made from GOTS-certified organic cotton, and produced using renewable energy.
Shop Now
Visit the store at alreadyheard.com/store.



