MAMA Group has purchased 50% of All Tomorrow’s Parties music festivals group.

All Tomorrow Parties will now assist with the booking MAMA Festivals’ Lovebox, Wilderness and The Great Escape. In return the MAMA Group will help with improving All Tomorrow’s Parties festivals in the UK and overseas.

Earlier this year All Tomorrow Parties went into liquidation but continued to promote events with the next festival taking place on December 7 – 9 at Camber SandsEast Sussex and will be curated by The National.

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