Having recently completed a UK headline tour, Canadian sibling duo Softcult have shared another track from their upcoming debut album, ‘When A Flower Doesn’t Grow’. The song is called ‘Queen Of Nothing’ and demonstrates the pair’s atmospheric side.
The use of blissful guitars and cushioned drums gives ‘Queen Of Nothing’ a breezy tone, with Softcult’s grunge-tinged alt-rock shimmers underneath.
‘When A Flower Doesn’t Grow’ was written during a period of personal upheaval, with the latest single confronting the theme of female discrimination and the trauma it causes “This song is about the double standards, harsh judgments, and unrealistic expectations that patriarchal society places on women. We’re expected to be sexy, but only as it applies to the male fantasy; somehow a virgin and a slut,” explains Softcult vocalist Mercedes Arn-Horn.
“We’re expected to constantly nurture the men in our lives, and shamed if our aspirations exceed becoming wives and mothers. The world demands maturity from us, but discards us when we’re old and “unfuckable”, our value reduced to our ability to attract men. And when we attract men, we’re labeled “whores”. We’re expected to be “cool” and “like one of the guys”, but not too abrasive, loud, or “unladylike.” Our intelligence and our success is tolerated so long as it isn’t too threatening or intimidating to our male counterparts. From unconscious biases to blatant sexism, misogyny and gender violence, women face an impossible amount of discrimination in the world today. And no matter the amount of vitriol or ignorance we endure, we’re still expected to smile. This song is about the realisation that these cycles of abuse are bigger than our personal experiences. It’s recognising the systemic nature of mistreatment and discrimination.”
‘When A Flower Doesn’t Grow’ will be released on January 30th, 2026, through Easy Life Records. Fans can pre-order/pre-save the record here.
